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Panel V: Brand leverage and campaigns to support worker organizing

January 9, 2009

What's working? What's not? What have we learned?

After more than a dozen years of brand-based campaigns on labour rights in the garment supply chain, the participants have gained many insights into what works and what doesn't.

Carolina Quinteros

 Carolina Quinteros, GIMES

Carolina Quinteros of the Independent Monitoring Group of El Salvador (GMIES) reviewed 10 years of attempts to use brand leverage to defend workers' rights in her country

Carlos Vargas of the Labour Program for Development (PLADES) discussed the lessons learned from the Toppy Top campaign in Peru in which workers were successful in using brand leverage to pressure a local manufacturer to respect workers' associational rights.

Bob Jeffcott of MSN assessed the strengthens and weaknesses of codes of conducts as a tool to defend workers' rights, including freedom of association, based on MSN's experience with corporate campaigning and engagement over the past 14 years.

Maria D'Ovidio, from the Argentinian groups Interrupcion an Red Puentes, discussed the exploitation and slave-like conditions of migrant workers in small subcontract workshops in Argentina and the efforts of labour rights and corporate social responsibility groups to use government procurement policies to promote workers' rights.


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